Social Media Marketing & Ads Campaigns: Boost Your Brand

SOCIAL MEDIA MARKETING

Social Media Marketing & Ads Campaigns: Boost Your Brand

This course is part of Creative Design and Digital Art Specialization

Course Curriculum

Getting Started

Month 1: Social Media Marketing Fundamentals

Class 1: Introduction to Social Media Marketing

What is Social Media Marketing & Why is it Important?
Understanding Facebook & Instagram’s Algorithm
Organic vs. Paid Marketing

Class 2: Identifying Your Target Audience

Market Research & Competitor Analysis
Understanding Customer Personas
Choosing the Right Content for Your Audience

Class 3: Facebook & Instagram Business Setup

Creating & Optimizing Business Pages/Profiles
Linking Instagram to Facebook for Business
Setting Up Facebook Business Manager

Class 4: Content Strategy & Branding

Types of Content (Posts, Stories, Reels, IGTV)
Content Calendar Planning & Scheduling
Using Canva for Social Media Graphics

Class 5: Engagement Strategies

How to Increase Followers Organically
How to Boost Engagement (Likes, Comments, Shares)
Understanding Hashtags & Trends

Class 6: Facebook & Instagram Insights (Analytics)

Understanding Facebook & Instagram Analytics
How to Track Engagement & Growth
Using Data to Improve Content Strategy

Class 7: Social Media Automation & Scheduling

Using Meta Business Suite for Scheduling
Introduction to Third-Party Scheduling Tools
Best Posting Times & Strategies

Class 8: Social Media Marketing Mistakes to Avoid

Common Social Media Marketing Mistakes
Do’s & Don’ts for Business Pages
Q&A Session

Level Up Month

Month 2: Meta Ads Mastery

Class 9: Introduction to Meta (Facebook & Instagram) Ads

What are Meta Ads & How Do They Work?
Different Types of Facebook & Instagram Ads
Understanding the Facebook Ads Ecosystem

Class 10: Setting Up Facebook Ads Manager

Creating an Ad Account
Understanding Facebook Ads Manager Dashboard
Setting Up Payment Methods

Class 11: Understanding Facebook & Instagram Ad Objectives

Awareness, Consideration & Conversion Objectives
Choosing the Right Ad Objective for Your Business
Real-Life Case Studies

Class 12: Audience Targeting in Meta Ads

Core Audience, Custom Audience & Lookalike Audience
How to Use Audience Insights for Better Targeting
Creating Effective Retargeting Campaigns

Class 13: Ad Creatives & Copywriting for Meta Ads

How to Design High-Performing Ads
Writing Engaging Ad Copies
Choosing the Right Call-to-Action (CTA)

Class 14: Budgeting & Bidding Strategies

Understanding Ad Budgeting (Daily vs. Lifetime Budget)
How Facebook’s Bidding System Works
Cost-Effective Strategies for Maximum ROI

Class 15: Running Your First Facebook & Instagram Ad Campaign

Step-by-Step Guide to Setting Up an Ad
Choosing the Right Placements (Stories, Feeds, Reels, etc.)
Launching & Monitoring Your First Campaign

Class 16: Understanding Ad Performance & Analytics

Tracking Ad Results in Facebook Ads Manager
Understanding Key Metrics (CTR, CPC, ROAS)
How to Optimize Ad Performance

Mastery Month

Month 3: Advanced Strategies & Optimization

Class 17: A/B Testing in Facebook & Instagram Ads

What is A/B Testing & Why is it Important?
How to Test Different Ad Creatives & Targeting
Interpreting A/B Test Results

Class 18: Retargeting & Lookalike Audiences

How to Retarget Website Visitors & Engaged Users
Creating Lookalike Audiences for Scaling Ads
Best Practices for Retargeting Campaigns

Class 19: Scaling Facebook & Instagram Ads

When & How to Scale Your Ads
Vertical vs. Horizontal Scaling
Avoiding Common Scaling Mistakes

Class 20: Lead Generation Ads & Strategies

How to Set Up Lead Generation Campaigns
Collecting Leads Directly from Facebook & Instagram
Following Up with Leads Effectively

Class 21: E-commerce & Sales Funnel with Meta Ads

Running Ads for Online Stores (Shopify, WooCommerce)
Creating a High-Converting Sales Funnel
Understanding Customer Journey in E-commerce

Class 22: Social Media Ads Compliance & Policies

Facebook & Instagram Ad Guidelines
Avoiding Ad Rejections & Account Bans
Understanding Copyright & Content Policies

Class 23: Real-Life Campaign Case Study & Optimization

Analyzing a Successful Ad Campaign
Hands-On Ad Optimization Session
Troubleshooting Common Ad Issues

Class 24: Final Project & Certification

Running Your Own Ad Campaign
Live Q&A & Final Assessment
Course Completion Certification

This Course includes:

Weekly Classes:

Course Duration:

3 Months

Skill Level:

Beginner

Certificate:

Yes

Course Fee:

Rs/5,000

About Course

This 3-month Social Media Marketing & Meta Ads course is designed for beginners who want to master the fundamentals of social media marketing, along with the advanced strategies of Meta Ads (Facebook & Instagram). The course provides a comprehensive breakdown of social media marketing and ad strategies across three months, covering essential topics such as audience targeting, content strategy, engagement, and analytics. By the end of the course, you’ll be equipped to run effective campaigns, optimize ad performance, and become proficient in leveraging Meta Ads for business growth.

What Will You Learn?

Introduction to Social Media Marketing – Understand its importance and how Facebook & Instagram algorithms work.
Target Audience & Competitor Research – Learn to identify your ideal audience and analyze competitors.
Content Strategy & Branding – Develop engaging content using various post types and tools like Canva.
Engagement & Growth Strategies – Boost organic followers, improve engagement, and leverage trends.
Meta Ads & Optimization – Learn ad types, budgeting, A/B testing, and performance analysis.

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SOCIAL MEDIA MARKETING