Shopify E-commerce Development: Build & Scale Your Online Store

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Shopify E-commerce Development: Build & Scale Your Online Store

This course is part of Creative Design and Digital Art Specialization

Course Curriculum

Getting Started

Month 1: Introduction to E-Commerce & Shopify Setup

Week 1: Getting Started with Shopify

Class 1: Introduction to E-Commerce & Shopify (Basics & Platform Overview)
Class 2: Shopify Account Setup (Store Configuration: Currency, Taxes, Shipping)

Week 2: Store Design & Product Management

Class 3: Shopify Themes (Choosing & Customizing Layouts)
Class 4: Product Setup (Adding Products, Collections & Variants)

Week 3: Store Structure & Payment Setup

Class 5: Store Navigation (Menus, Categories & Pages)
Class 6: Payment & Shipping (Payment Gateways, Rates & Zones)

Week 4: Policies, Testing & Launch

Class 7: Legal Pages & Policies (T&C, Privacy, Refund & Contact Page)
Class 8: Store Review & Testing (Performance Check & First Order Readiness)

Level Up Month

Month 2: Shopify Store Development & Design

Week 5: App Integration & Customization

Class 9: Shopify Apps (Introduction, SEO & Marketing Apps, Installation & Configuration)
Class 10: Advanced Customization (Liquid Code, Custom Fonts & Styles, Product Page Customization)

Week 6: Discounts, SEO & Product Optimization

Class 11: Discounts & Coupons (Creating Discount Codes, Free Shipping, Category Discounts)
Class 12: SEO Basics (Optimizing Product Pages, Shopify SEO Tools, Search Engine Best Practices)

Week 7: Product Presentation & Payment Setup

Class 13: Product Descriptions & Images (Writing Descriptions, Product Photography, Image Optimization)
Class 14: International Payments (Multi-Currency Setup, International Taxation, Payment Gateways)

Week 8: Customer Management & Final Testing

Class 15: Customer Accounts (Login Setup, Account Benefits, Order Management)
Class 16: Store Testing (Checkout Process, Mobile Optimization, Final Review Before Launch)

Mastery Month

Month 3: Marketing, Sales, & Scaling Your Shopify Store

Week 9: Marketing & Social Media

Class 17: Online Marketing Strategy (Best Channels, Facebook & Instagram Ads, Google Ads Setup)
Class 18: Social Media Marketing (Using Instagram & Facebook for Sales, Ad Campaigns, Content Strategy)

Week 10: Email Marketing & Analytics

Class 19: Email Marketing (Automated Campaigns, Best Email Types, Shopify Email Tools)
Class 20: Shopify Analytics (Key Metrics, Performance Tracking, Sales Optimization)

Week 11: Sales Boosting Strategies

Class 21: Upselling & Cross-Selling (Techniques, Apps, Personalized Offers)
Class 22: Customer Loyalty Programs (Rewards Systems, Retention Strategies)

Week 12: Scaling & Store Launch

Class 23: Scaling Your Store (Product Expansion, Marketing Growth, Traffic Optimization)
Class 24: Store Launch & Maintenance (Final Preparations, Promotion, Ongoing Updates)

This Course includes:

Weekly Classes:

Course Duration:

3 Months

Skill Level:

Beginner

Certificate:

Yes

Course Fee:

Rs/5,000

About Course

This course is designed to help you master the strategies needed to market, scale, and optimize your Shopify store for long-term success. Over four weeks, you will learn how to drive traffic through social media, email marketing, and paid ads, track performance using analytics, and implement sales-boosting techniques like upselling and loyalty programs. By the end of the course, you will have a well-optimized store with a strong marketing plan to increase conversions and grow your business.

What Will You Learn?

Run Targeted Ads: Use Facebook, Instagram, and Google Ads to drive traffic and sales.
Automated Emails: Set up email sequences for customer engagement and promotions.
Track Performance: Monitor store metrics using Shopify Analytics for data-driven decisions.
Upselling & Loyalty: Implement upselling, cross-selling, and loyalty programs to boost sales.
Scale & Grow: Regularly add new products and refine marketing for sustained growth.

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