SEO Mastery: Dominate Search Engine Rankings

SEO MASTERY

SEO Mastery: Dominate Search Engine Rankings

This course is part of Creative Design and Digital Art Specialization

Course Curriculum

Getting Started

Month 1: SEO Basics & On-Page Optimization

Class 1: Introduction to SEO

What is SEO and why is it crucial for online success?
Overview of how search engines work and ranking algorithms.
Key SEO terms you need to know (SERP, keywords, organic search).

Class 2: Keyword Research Essentials

What are keywords and why are they important?
How to use Google Keyword Planner, Ubersuggest, and Ahrefs.
Identifying high-value keywords for your niche.

Class 3: On-Page SEO Basics

Understanding On-Page SEO and its significance.
Optimizing meta titles and descriptions for better rankings.
Importance of header tags (H1, H2, H3) and content hierarchy.

Class 4: Content Optimization

Writing SEO-friendly content: Keyword density, readability, and length.
Using LSI (Latent Semantic Indexing) keywords for better relevance.
Best practices for internal linking.

Class 5: Image Optimization & Structured Data

Optimizing images for speed and SEO (alt text, file names).
Adding structured data for better search visibility.
Using schema markup to enhance search results.

Class 6: URL Structure & Website Speed

Creating SEO-friendly and clean URLs.
Understanding website speed and its impact on rankings.
How to use Google PageSpeed Insights to improve load times.

Class 7: Mobile Optimization

The importance of mobile-first indexing in SEO.
Best practices for optimizing websites for mobile users.
Tools to test mobile usability.

Class 8: On-Page SEO Recap & Mini Project

Recap of all On-Page SEO techniques covered.
Students apply what they’ve learned on a sample website.
Peer review and feedback on the work.

Level Up Month

Month 2: Technical SEO & Advanced Strategies

Class 9: Introduction to Technical SEO

Understanding the technical aspects of SEO.
How to ensure that your website is crawled and indexed properly.
Setting up Google Search Console for monitoring performance.

Class 10: Website Indexing & Crawling

What is crawling, and why is it important?
Setting up and understanding XML sitemaps.
Fixing crawl errors and optimizing your website’s indexability.

Class 11: Backlinks and Link Building

What are backlinks and how do they affect rankings?
Types of backlinks and their value (do-follow vs. no-follow).
Basic link-building strategies: Outreach, guest posts, and directories.

Class 12: Advanced Link Building Techniques

How to build high-quality backlinks.
Tools for analyzing competitors’ backlinks.
Using social media for link-building opportunities.

Class 13: Local SEO for Businesses

What is Local SEO and why it’s important for small businesses.
Setting up and optimizing Google My Business (GMB).
How to get featured in local search results.

Class 14: Site Audits & Improving Site Health

Using tools like Screaming Frog and Sitebulb for audits.
How to fix technical SEO errors and boost site health.
Conducting regular SEO audits for better results.

Class 15: Google Analytics & SEO Reporting

Introduction to Google Analytics and how it works with SEO.
Analyzing organic traffic and user behavior.
Creating SEO reports to track success and ROI.

Class 16: Technical SEO Final Project

Final project: Apply technical SEO techniques to improve a website’s health.
Peer review and discussion of project results.

Mastery Month

Month 3: Off-Page SEO, Advanced Strategies & Monitoring

Class 17: Introduction to Off-Page SEO

Understanding Off-Page SEO and its significance.
What are backlinks, and why are they so powerful in SEO?
How to get quality backlinks from authoritative sources.

Class 18: Advanced Content Marketing for SEO

Creating shareable and link-worthy content.
Content promotion strategies for generating backlinks.
Using blogs, podcasts, and videos to improve SEO.

Class 19: Social Media & SEO Integration

How social media affects SEO rankings.
Best practices for using social media to boost SEO efforts.
Integrating social signals into your SEO strategy.

Class 20: Reputation Management & SEO

What is reputation management in SEO?
How online reviews and ratings impact rankings.
Strategies for managing and improving online reputation.

Class 21: Advanced SEO Analytics & Conversion Tracking

How to set up and track conversions from organic traffic.
Analyzing traffic sources and user journey with Google Analytics.
How to tweak your strategy based on analytics.

Class 22: SEO Tools & Resources

Overview of top SEO tools: Ahrefs, SEMrush, Moz, and more.
How to use these tools for keyword research, auditing, and competitor analysis.
Setting up custom alerts and reports for ongoing SEO efforts.

Class 23: SEO Case Study & Real-Life Application

Walkthrough of a real-world SEO case study.
Understanding challenges faced and strategies used to overcome them.
Key takeaways and actionable insights.

Class 24: Final Project & Course Recap

Final project: Implement SEO strategies on a website and showcase results.
Recap of all key concepts from the course.
Course completion certificates and feedback.

This Course includes:

Weekly Classes:

Course Duration:

3 Months

Skill Level:

Beginner

Certificate:

Yes

Course Fee:

Rs/5,000

About Course

Master the art of Search Engine Optimization (SEO) with our comprehensive 3-month course designed to help you boost website visibility, drive organic traffic, and outrank competitors. From on-page optimization and keyword research to advanced link-building techniques and analytics, this course covers everything you need to become an SEO expert. Whether you’re a business owner, marketer, or aspiring SEO professional, this hands-on training will equip you with the latest strategies and tools to dominate search engine rankings effectively.

What Will You Learn?

Understand SEO Basics: Learn how search engines work and the fundamentals of SEO.
Keyword Research: Master keyword research to target high-ranking search terms.
Content & Technical Optimization: Optimize website content and implement technical SEO for improved performance.
Link Building & Local SEO: Use link-building techniques and local SEO tactics to boost authority and visibility.
Track & Optimize: Leverage Google Analytics and SEO tools for data-driven decisions and long-term success.

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SEO MASTERY