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GOOGLE ADS
Google Ads Mastery: Drive Traffic, Increase Sales
Instructor
Syed Ali
Category
Google Ads
Last Updated
December 11, 2024
This course is part of Creative Design and Digital Art Specialization
Course Curriculum
Month 1: Google Ads Basics & Campaign Setup
Class 1: Introduction to Google Ads
- What is Google Ads and why it’s important for businesses.
- The difference between organic search and paid search.
- Overview of Google Ads platform and its features.
Class 2: Setting Up a Google Ads Account
- How to create a Google Ads account.
- Setting up billing and payment methods.
- Navigating the Google Ads dashboard.
Class 3: Understanding Google Ads Structure
- The structure of a Google Ads campaign (Campaign > Ad Groups > Ads).
- Types of Google Ads campaigns: Search, Display, Video, and Shopping.
- Choosing the right campaign type for your business goals.
Class 4: Keyword Research for Google Ads
- How to perform keyword research using Google Keyword Planner.
- Understanding match types: Broad, Phrase, Exact, and Negative keywords.
- Choosing the right keywords for your campaigns.
Class 5: Creating Effective Ads
- Writing compelling ad copy for text ads.
- Best practices for creating high-converting headlines and descriptions.
- Creating effective Display and Video ads.
Class 6: Setting Up Your First Campaign
- Step-by-step guide to creating a Google Ads Search campaign.
- Setting campaign goals, budget, and bid strategy.
- Choosing targeting options: Location, devices, language, etc.
Class 7: Ad Extensions & Advanced Targeting
- What are ad extensions (site links, call extensions, etc.)?
- How to enhance your ads with extensions.
- Targeting by demographics, audience, and more.
Class 8: Review & Practical Project
- Recap of key concepts.
- Students create their first Google Ads campaign using the learned techniques.
- Review of students’ work and feedback.
Month 2: Optimization Techniques & Advanced Strategies
Class 9: Understanding Bidding & Budgeting
- Google Ads bidding strategies: CPC, CPM, CPA, and ROAS.
- How to set an effective budget for your campaigns.
- Adjusting bids based on performance.
Class 10: Ad Quality Score & Optimization
- What is Quality Score, and why is it important?
- How to improve your Quality Score (Ad relevance, CTR, Landing page experience).
- Analyzing and optimizing keywords for better performance.
Class 11: Landing Page Optimization
- Importance of landing page relevance for conversions.
- How to create effective landing pages that align with your ads.
- Tools to measure landing page effectiveness (Google Optimize, A/B testing).
Class 12: Google Ads Reporting & Analytics
- Understanding Google Ads reports and metrics.
- How to use Google Analytics in combination with Google Ads.
- Setting up custom reports and tracking conversions.
Class 13: Retargeting & Remarketing Ads
- What is retargeting and how does it work?
- Setting up a remarketing campaign in Google Ads.
- Best practices for remarketing ads (ad frequency, creative strategies).
Class 14: Display Network Advertising
- What is the Google Display Network (GDN)?
- How to create effective display ads and choose placements.
- Targeting strategies for the GDN (topics, interests, demographics).
Class 15: Mobile Ads & YouTube Ads
- How to create mobile-optimized ads.
- Understanding YouTube Ads and their formats (skippable, non-skippable).
- Targeting YouTube users effectively through Google Ads.
Class 16: Practical Project & Review
- Students set up advanced Google Ads campaigns, including retargeting, display ads, and YouTube ads.
- Review and feedback on the students' campaigns.
Month 3: Advanced Campaigns, Scaling & Troubleshooting
Class 17: Scaling Google Ads Campaigns
- How to scale successful campaigns for maximum ROI.
- Using automation and smart bidding strategies.
- Testing and optimizing campaigns for growth.
Class 18: Troubleshooting & Optimizing Campaigns
- How to troubleshoot common Google Ads issues.
- Identifying underperforming ads and keywords.
- Making adjustments for better results.
Class 19: Google Shopping Ads
- Introduction to Google Shopping Ads and their benefits.
- How to set up a Google Merchant Center account.
- Creating and optimizing Google Shopping campaigns.
Class 20: Local Google Ads & Geotargeting
- How to set up local campaigns for businesses targeting specific locations.
- Optimizing ads for local searches and map listings.
- Using geotargeting effectively in Google Ads.
Class 21: Advanced Reporting & Attribution Models
- Understanding attribution models (Last Click, Linear, Time Decay).
- Setting up custom attribution models in Google Ads.
- Creating advanced reports to track multi-touch attribution.
Class 22: Competitor Analysis & Market Research
- How to analyze competitor ads using the Auction Insights tool.
- Using tools like SEMrush, SpyFu, and Ahrefs for competitive research.
- Leveraging competitor insights for better ad performance.
Class 23: Google Ads Best Practices & Future Trends
- Best practices for ongoing Google Ads success.
- Keeping up with Google Ads updates and trends.
- How to adapt your strategies to stay competitive in the long term.
Class 24: Final Project & Course Recap
- Final project: Create a comprehensive Google Ads campaign (Search, Display, and YouTube).
- Course review and discussion of final projects.
- Feedback, certification, and next steps for continued learning.
This Course includes:
Weekly Classes:
2
Course Duration:
3 Months
Skill Level:
Beginner
Certificate:
Yes
Course Fee:
Rs/5,000
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About Course
The Google Ads Mastery course is a comprehensive 3-month program designed to teach you how to create, optimize, and scale high-performing Google Ads campaigns. Whether you’re a business owner, marketer, or aspiring digital advertiser, this course will guide you through Google Ads fundamentals, campaign setup, keyword strategies, ad creation, and advanced optimization techniques. By the end of the course, you’ll be able to drive targeted traffic, increase conversions, and maximize ROI using Google Ads across Search, Display, and YouTube platforms.
What Will You Learn?
Understand Google Ads: Learn campaign types and set up an account, billing, and dashboard.
Keyword Research & Bidding: Conduct keyword research and choose effective bidding strategies.
Create High-Converting Ads: Develop ads for Search, Display, and YouTube campaigns.
Optimize Performance: Improve landing pages and use Google Analytics to track and refine campaigns.
Remarketing & Scaling: Re-engage visitors with remarketing and scale campaigns using automation and smart targeting.